Tonal White + Super-Black Ink / Black Tee
BLUFF: We solve creative design problems with strategy, brand identity systems, brand guidelines and brand campaigns. Though we strive to be concise, building these brand tools can feel like writing a novel; symbolized by the stacked books. We use sakura ink pens and a standard Wacom pen everyday. The razor knife represents our measure twice, cut once methodology of precision, acting as a play on words for our mantra, Because you can't Command-Z in real life. The Fairbairn-Sykes dagger symbolizes the self-destructive nature of all creatives, and the depth they put themselves through, whether they want to admit it or not. It's also our favorite blade. We strive to create while balancing inevitable self destruction, making us a more effective asset in service to our clients and community. And the melted skull, we all die, our mission is to serve others here before we move onward. CGC
